Mostly Acceptable; Yet Advanced

I shared my thoughts on having competitors to create a new product category in this article.

When a product category is too revolutionary - it’s hard for the public to comprehend it. Technically correct, practically useless.

Another approach is to have a product that is Mostly Acceptable; Yet Advanced - MAYA.

In this case, the public can comprehend the product as it’s Mostly Acceptable. When there’s another level of sophistication to it - maybe one or two adjustments, the public will sense the product as Yet Advanced over the current.

This is a great approach in developing a new product. How can a “new product” gain acceptance quickly?

Make the new product similar to an existing product AND advanced in a significant way.

Some examples of this:

• Walkamn: music player; portable
• Laptop: computer; portable
• Energy drinks: soda drink; energy
• iPhone: phone and MP3 player; Internet

There’s more out there and there’s still more to come!

Mostly Acceptable; Yet Advanced.

So simple that I feel stupid for not figuring out earlier.